1- SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are no longer the same.
….actually, they have never been.
SEO it’s the acronyms of Search Engine Optimization (or optimizing for search engines, such as for example Google). Its objective is to organically generate traffic to you. This is its fundamentals. It is improving the visibility of your website on search engines when someone uses them to find providers like you, so that you are positioned in the best possible place.
While SEO focuses more on technical aspects, such as Meta tags, indexing, keywords, links and content, SEM encompasses the necessary actions to magnify your visibility. You need to be considered as a dynamic entity, active, changing and interactive. When we see futuristic movies (the optimistic ones, not those where everything collapses and humans become zombies all over the place), information is always moving fast, newspapers move and interact, TV…
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