Communication strategies

Marketing & Communication Strategies

Image The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain


AT MCS we’ve been tackling some very big editing projects for clients lately, because there are times when a brand must put their best impression forward. Ideally, that would be at all times!


It has become a world where everyone is expected to be an author, a writer, a “deliverer of content.” If you’re not pushing content, almost continuously, “they” say you’re not in the game. In many ways this is wonderful for the world. Learned, brilliant people, experts in what they know are sharing that expertise (almost always at no charge), with the rest of us! The Internet, Wikipedia, Google and other platforms – ever-increasing – have changed how we may offer and access information, quite literally, on any topic that…

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