TechCrunch

Shopify has compiled data from its platform merchants to determine how much value commerce sites get from social media engagement, and put the results into a massive infographic. If, like me, you find infographics tedious and antithetical to meaningful analysis, then you’ll be happy to see I pulled the most interesting tidbits out of the giant graphic for a closer look.

It’s interesting to note that Shopify analyzed 37 million social visits to its client stores, and found that those led to 529,000 total e-commerce sales for 2013. Given that Shopify sold $1.7 billion worth of goods in 2013, and that the survey covered data gathered from 90,000 online storefronts, that’s not a huge amount of money derived from social channels. But there are some key caveats to consider, the biggest being that many merchants don’t invest much in social or use it as a sales channel at all…

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